Go Local Interactive Agency Able to Efficiently and Rapidly Scale with SOCi
As a result of using SOCi, Go Local was able to scale more rapidly with fewer people, resulting in higher margins. SOCi allows agency teams to better advise customers and create custom content. “We are constantly looking at the data and if we see changes in metrics, we can flag them immediately and work with clients on updates to improve. We can expand partnerships with clients, specifically in content development and local pages because we are able to add more services by using SOCi,” said Melanie.
The localized marketing goals for Go Local’s clients are all leads-focused. Ultimately, the goal is to help businesses rank better locally and turn clicks into customers. “At the end of the day, with our local listings solutions, the SOCi platform allows for efficiently optimizing listings and Google posts to help them rise above the competitors and see leads,” noted Melanie.