Goodcents found a fix to its local marketing problems in SOCi’s extensive CoMarketing Cloud solutions, including Genius Reviews and integrations with Olo and Punchh. Utilizing SOCi Listings Advanced, Social, Local Pages, Genius Reviews, and integration partners provides Goodcents one central dashboard to view, plan, and track marketing tactics and data. Goodcents has long term goals for marketing strategy implementations that SOCi will help them bring to fruition, like a content library available to all franchise partners.
“We are coming up to our 35th year in business and are still a growth brand looking for more visibility and SOCi’s CoMarketing Cloud helps us do that. Being able to respond and see our digital marketing all in one spot, even from our phones, allows us to react much quicker to any issues and fix problems early. The insights we get from SOCi are important in tracking our consumer data. The SOCi calendar helps us set up future planning, which we view as a growth goal for our team as we partner with larger franchisees who have certain expectations of marketing. SOCi allows us to be up to speed to provide franchisees access to implement local social on their own. Ultimately we have brand approvals for our brand voice, look, and feel, but we give SOCi access to all franchisees that want it and encourage them to use it to grow their local organic audiences,” said Jami Bond, Vice President of Franchise Development for Goodcents.
Goodcents utilizes SOCi’s integration with Olo as an online ordering provider through the Goodcents website and app, and Olo’s Rails for third-party ordering systems. Punchh is another integration Goodcents uses within SOCi to offer customer loyalty experience and rewards and an aesthetically pleasing customer interface. The SOCi Olo and Punchh integrations allow SOCi users to automatically sync SOCi location data, keep business information up-to-date, and gain visibility into Punchh reviews and ratings data all inside the SOCi platform, providing a more holistic view of overall brand perception and performance across all locations.
According to Bond, “Having one central spot to change things is super important and saves a lot of time and internal heartbreak. All of our restaurant details translate automatically to Punchh when we make updates in SOCi. Like changing restaurant hours, for example, we only have to update that in one place now.”
Goodcents has also embraced SOCi’s new Genius line with Genius Reviews as an early adopter. Before, the small team used review response templates but needed a swap that better fit their stage of growth. With only one person managing review responses but still wanting to hit a benchmark of responding within a few hours without losing personal touches, Genius Reviews has integrated into the Goodcents workflow instantly allowing for improved efficiency. “Using Genius Reviews feels even more personal than when we were responding to reviews one-on-one because we did not have time for many personalizations and had to copy and paste generic responses. Now our responses are tailored to individual reviews. We are optimistic about using SOCi Genius Reviews and testing out new AI that will benefit our business size and budget,” said Bond.