Goodcents Sees 100% Increase in Online Review Updates with SOCi Genius Reviews

The Challenge

For almost thirty-five years, the iconic Goodcents (formerly known as Mr. Goodcents) has been committed to a culture of fresh food and quick service across the Midwestern United States. At nearly 100 locations, the brand and its franchisees take pride in subs and friendly employee personalities while still being supported by a small corporate team.


Goodcents’s previous marketing platform did not provide the localized marketing service or support the franchise needed. There were incorrect local pages and inconsistencies with listings among other issues that proved it was time to explore a better option. Goodcents wanted a direct line to a comarketing cloud business partner that could help its internal team be more efficient, provide better marketing services for franchisees, and solve for necessary integrations with other partners.

“We hope to have staff for analytics in the future and SOCi will be a huge part of that. What we are using has been worth it as we are very budget conscious, except when it comes to investing in our people and SOCi has been a tool to make our people better.”
— Jami Bond, Vice President of Franchise Development for Goodcents

The Solution

Goodcents found a fix to its local marketing problems in SOCi’s extensive CoMarketing Cloud solutions, including Genius Reviews and integrations with Olo and Punchh. Utilizing SOCi Listings Advanced, Social, Local Pages, Genius Reviews, and integration partners provides Goodcents one central dashboard to view, plan, and track marketing tactics and data. Goodcents has long term goals for marketing strategy implementations that SOCi will help them bring to fruition, like a content library available to all franchise partners.


“We are coming up to our 35th year in business and are still a growth brand looking for more visibility and SOCi’s CoMarketing Cloud helps us do that. Being able to respond and see our digital marketing all in one spot, even from our phones, allows us to react much quicker to any issues and fix problems early. The insights we get from SOCi are important in tracking our consumer data. The SOCi calendar helps us set up future planning, which we view as a growth goal for our team as we partner with larger franchisees who have certain expectations of marketing. SOCi allows us to be up to speed to provide franchisees access to implement local social on their own. Ultimately we have brand approvals for our brand voice, look, and feel, but we give SOCi access to all franchisees that want it and encourage them to use it to grow their local organic audiences,” said Jami Bond, Vice President of Franchise Development for Goodcents.


Goodcents utilizes SOCi’s integration with Olo as an online ordering provider through the Goodcents website and app, and Olo’s Rails for third-party ordering systems. Punchh is another integration Goodcents uses within SOCi to offer customer loyalty experience and rewards and an aesthetically pleasing customer interface. The SOCi Olo and Punchh integrations allow SOCi users to automatically sync SOCi location data, keep business information up-to-date, and gain visibility into Punchh reviews and ratings data all inside the SOCi platform, providing a more holistic view of overall brand perception and performance across all locations.


According to Bond, “Having one central spot to change things is super important and saves a lot of time and internal heartbreak. All of our restaurant details translate automatically to Punchh when we make updates in SOCi. Like changing restaurant hours, for example, we only have to update that in one place now.”


Goodcents has also embraced SOCi’s new Genius line with Genius Reviews as an early adopter. Before, the small team used review response templates but needed a swap that better fit their stage of growth. With only one person managing review responses but still wanting to hit a benchmark of responding within a few hours without losing personal touches, Genius Reviews has integrated into the Goodcents workflow instantly allowing for improved efficiency. “Using Genius Reviews feels even more personal than when we were responding to reviews one-on-one because we did not have time for many personalizations and had to copy and paste generic responses. Now our responses are tailored to individual reviews. We are optimistic about using SOCi Genius Reviews and testing out new AI that will benefit our business size and budget,” said Bond.

“SOCi University training has been huge in helping our staff utilize more local digital marketing, plus just having all we need built into an intuitive platform makes it easy. I think my 11-year-old could do it.”
— Jami Bond, Vice President of Franchise Development for Goodcents

SOCi Results

With SOCi’s CoMarketing Cloud, Goodcents has been able to better focus its digital marketing efforts for success. Goodcents has seen the following positive metrics as a result of switching to SOCi:



By using SOCi Genius Reviews to deliver quick and personable responses, Goodcents saw a 100% increase in the number of customers who updated their online reviews



A review response rate of 98%



increase in total reviews year over year



increase in page reach for Facebook year over year



increase in page impressions for Facebook year over year



increase in Instagram page reach year over year



increase in website clicks from Instagram year over year



increase in Google Map impressions year over year



In a six month period, 95.65% of “sandwich shop” Google searches returned Goodcents in the top three options.

Learn how SOCi can help take your
localized marketing to the next level.