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May 2, 2024
Navigating the Local Maze: A Deep Dive into Local Generative AI Results
Read Time: 10 minutes What happens when someone uses generative AI for a local search? We tested it out and are breaking down the results across six genAI tools. ... Read more -
May 1, 2024
Local Memo: Google Confirms, One Week Later, the End of the March Core Update
Read Time: 3 minutes In this week’s post, learn about the end of Google's March Core Update; Google's AI-powered business descriptions; how to optimize photos for... Read more -
April 30, 2024
Announcing SOCi Surveys’ New Integration with Yardi: A Leap Forward in Property Management Feedback
Read Time: < 1 minute ... Read more -
April 29, 2024
The Revolution of Real Estate & Marketing: A Conversation With Century 21
Read Time: 4 minutes In real estate, agents must adapt to survive. Learn how your brokerage can best leverage social media and strengthen online visibility.... Read more -
April 26, 2024
The Blueprint for Financial Services Success: Leveraging a CoMarketing Cloud
Read Time: 5 minutes Learn how financial institutions can leverage a CoMarketing Cloud to level up their marketing efforts while remaining compliant. ... Read more -
April 25, 2024
Where You’re Missing Local Engagements and How AI Can Help
Read Time: 8 minutes Discover how consumer behavior significantly affects local search, the transformative effects of AI on search results and engagement, and how... Read more -
April 24, 2024
Local Memo: TikTok’s Uncertain Future in the U.S.
Read Time: 6 minutes In this week’s post, learn about Congress’s recent passing of a bill to force the sale of TikTok by ByteDance or ban it from the U.S.; TikTok... Read more -
April 22, 2024
SOCi Continues to Stand Out as an Industry Leader in G2’s 2024 Spring Report
Read Time: 2 minutes SOCi achieved leader status in 12 digital marketing categories of G2's Spring Report thanks to our amazing customers! Find out why. ... Read more -
April 17, 2024
Local Memo: Rank Isn’t the Primary Decision Factor for Consumers in Many Industries
Read Time: 4 minutes In this week’s post, learn about a study that finds Rank may not be the deciding factor for customers in many industries; Google’s confirmation... Read more -
April 12, 2024
How to Be Where Gen Z is via Local Social
Read Time: 9 minutes Discover ways to capture Gen Z's attention through local social strategies. Learn about their digital habits, reliance on TikTok and Instagram,... Read more -
April 10, 2024
Local Memo: Google Might Make Users Pay for AI In Search
Read Time: 4 minutes In this week’s post, learn about Google considering charging for AI features; A new study of Perplexity AI and how it relates to SEO; Meta’s... Read more -
April 5, 2024
The Power of Reputation Marketing: Boosting Your Brand’s Online Presence
Read Time: 8 minutes Learn what reputation marketing is, what it entails, and why your brand and its reputation require this strategy.... Read more -
April 5, 2024
SOCi Spring ‘24 Release Notes
Read Time: 6 minutes Is your brand ready for the future of AI? Learn how to prepare for future AI advancements and ensure your brand is at the top of its game. ... Read more -
April 3, 2024
Local Memo: Google’s SGE Launching Sooner Than Expected?
Read Time: 3 minutes In this week’s update, learn about Google’s rollout of generative AI in search; Sam Altman’s views on the search engine of the future;... Read more -
March 28, 2024
Generative Engine Optimization (GEO): The New SEO for GenAI Results
Read Time: 12 minutes Learn how AI changes SEO with newly launched AI chatbots, LLMs, and AI search engines. Plus, discover how to rank on these with generative engine... Read more -
March 27, 2024
Local Memo: Google Tests AI Search with the General Public
Read Time: 3 minutes In this week’s update, learn about Google’s rollout of generative AI in search; Sam Altman’s views on the search engine of the future;... Read more -
March 25, 2024
Maximizing Ease and Efficiency: Best Practices for Leveraging Your Multi-Location Business Software’s Custom Roles and Workflows
Read Time: 3 minutes Learn how custom roles and workflows can transform your brand's marketing efforts, maximizing efficiency and saving your team time!... Read more -
March 22, 2024
Craft Brilliance With These AI Content Marketing Strategies
Read Time: 6 minutes ... Read more -
March 19, 2024
Navigating the Digital Divide: Financial Services in the Age of Social Media
Read Time: 3 minutes Financial services companies remain underrepresented on social media. Learn how these companies can enter a new era of digital engagement!... Read more -
March 15, 2024
AI in Property Management: Unveiling the Top Use Cases for Efficiency and Growth
Read Time: 5 minutes As a property management company, AI can seem daunting. This blog can help! We break down various AI technologies for PMCs and how they help.... Read more -
March 14, 2024
SOCi & Talkwalker Forge New Partnership: Turning Local Marketing Inside Out
Read Time: 2 minutes Learn how SOCi and Talkwalker have partnered together to turn local marketing inside out and redefine what is possible for local marketers.... Read more -
March 13, 2024
Local Memo: Google Refers 63% of All Web Traffic
Read Time: 4 minutes In this week’s update, learn about which sites send the most referral traffic to the open web; severe penalties from Google’s core and spam... Read more -
March 8, 2024
AI Marketing — Your Complete Guide
Read Time: 7 minutes Discover the power of AI marketing with our complete guide. Uncover strategies, benefits, and real-world examples that revolutionize your marketing... Read more -
March 6, 2024
Local Memo: March Core Update Aims to Reduce Unhelpful Content by 40%
Read Time: 3 minutes In this week’s post, learn about the rollout of the March Core Update; Google’s blockage of reviews in Israel and Gaza; a widespread outage... Read more